There might be many categorical SEO methods we are using but one term called relevancy is the backbone of all SEO techniques. We will give more focus on how relevancy is the main mantra of all SEO methods later in this blog. First starts with the two basic SEO techniques 1) On-Page SEO, 2) Off-Page SEO. When you will Google these two terms you may find lots of descriptions describing what is On-Page and what is Off-Page optimization, but I always try to keep these definitions as simple I can.
On-page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the Meta tags. In the other hand off-page SEO refers to activities outside the boundaries of the webpage, such as Link Building, online Reputation management etc. With the passage of time Off-Page optimization somehow lost its importance to small extents and On-page optimization gained lots of importance. The importance of both the techniques is a separate issue and we will discuss this matter in a separate topic. I feel this is important to describe what are the popular On-Page and off-page SEO techniques.
Some of the popular On-Page Techniques are 1) Meta Tag Optimization 2) Page content Optimization 3) Header tags Optimization 4) Optimizing Internal linking structures 5) landing Page Optimization 6) Making websites Mobile Compatible 7) Reducing page loading times etc.
However Off-Page Optimization is further divided into two categories I) Link Building II) Online reputation Management. Under Link Building we use popular techniques like Blogging, Directory Submissions, Social Bookmarking, Business reviews, Article Submissions, Press Release Promotions, document Sharing etc. Under Online Reputation Management we utilize techniques like Forum Posting, Community creations, Photo Sharing, Video Promotions, Local Listings, Classified Submissions etc.